411Writers Case Study
411Writers wanted to enhance the quality of their leads while maintaining efficient customer acquisition costs and achieving a higher conversion rate. By focusing solely on Google Search Ads, we successfully improved key metrics across the board, driving business growth throughout 2022. Our approach centered on understanding their target audience and optimizing every aspect of the search ads to achieve sustainable growth.
The Challenge
To improve lead quality, reduce customer acquisition costs, and boost conversions, all while keeping advertising expenses under control
Our Results
35%
increase in lead quality
22%
decrease in customer acquisition cost
38%
improvement in conversion rate
26%
increase in repeat orders
How We Did It
We ensured that 411Writers’ Google Search Ads resonated effectively with their audience by taking a data-driven approach and continuously optimizing campaigns.
- Optimized keyword selection and ad copy to attract high-quality leads: We carefully researched and selected high-intent keywords and crafted ad copy that was compelling and relevant, attracting users with a genuine interest in 411Writer’’s offerings.
- Keyword Strategies Implemented: We used a mix of short-tail and long-tail keywords to capture both broad and specific intent. Long-tail keywords helped attract high-quality leads, while negative keywords prevented irrelevant clicks. We refined the keyword list based on search term reports to target the most relevant keywords.
- Monitored and adjusted campaign performance to reduce acquisition costs: Continuous analysis of campaign metrics allowed us to make informed decisions, such as optimizing bids and refining targeting, leading to a significant decrease in customer acquisition costs.
- Implemented cost control measures to minimize advertising cost per lead: We employed budget allocation strategies and refined ad targeting to ensure that each lead generated was cost-effective, resulting in a considerable reduction in advertising spend per lead.
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