Daughter Earth Case Study
Daughter Earth aimed to boost their online sales, encourage repeat purchases, and improve overall marketing efficiency. By running performance marketing campaigns on both Meta and Google Ads in 2023, we successfully enhanced their key metrics, resulting in significant business growth. Our strategy focused on understanding their target audience and optimizing ad campaigns to maximize reach and engagement.
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The Challenge
To drive higher online sales, increase repeat purchases, boost the average order value, and reduce cart abandonment, all while ensuring a strong return on ad spend (RoAS).
Our Results
5X
Return on Ad Spend (RoAS)
25%
increase in repeat purchases
40%
increase in online sales
50%
increase in average order value
30%
Decrease in cart abandonment rate
How We Did It
We ensured that Daughter Earth’s campaigns on Meta and Google Ads effectively resonated with their target audience through the following strategies:
- Designed and implemented cross-platform campaigns: We developed a cohesive strategy across both Meta and Google Ads to maximize exposure and reach, ensuring that ads were shown to potential customers at key stages of their buying journey.
- Optimized ad creatives and targeting: By testing different ad formats, creatives, and messaging, we determined what resonated best with Daughter Earth’s audience, leading to higher engagement and conversions.
- Focused on retargeting to boost repeat purchases: We implemented retargeting strategies to engage previous customers and encourage repeat purchases, contributing to a 25% increase in repeat orders.
- Enhanced checkout process to reduce cart abandonment: We worked on refining the checkout experience, using insights from ad campaigns to address customer pain points, resulting in a 30% reduction in cart abandonment.
- Increased average order value through targeted promotions: We utilized upselling and cross-selling techniques in the ad campaigns to encourage customers to add more products to their carts, achieving a 50% increase in average order value.
Ready To Take The Next Step?
Contact us today to schedule a consultation and gain insights from our extensive case studies. Let’s work together to elevate your online presence and drive meaningful growth. Don’t miss out on this opportunity – reach out now!
