Kaakateeya Marriages Case Study
Kaakateeya Marriages, a leading matrimonial service, partnered with us in 2023 to enhance customer acquisition, retention, and overall revenue. By running performance marketing campaigns on both Meta and Google, we were able to significantly improve their key metrics, resulting in stronger user engagement and business growth. Our approach focused on reducing acquisition costs, building effective retention strategies, and implementing advanced attribution for better insights.
The Challenge
To lower customer acquisition costs, boost user retention, enhance revenue per user, and create a retention funnel to drive additional growth.
Our Results
30%
decrease in customer acquisition cost
60%
revenue boost through retention funnel
20%
increase in user retention rate
40%
increase in average revenue per user
How We Did It
We ensured Kaakateeya Marriages’ Meta and Google campaigns were optimized to effectively target and retain their audience through the following strategies:
- Implemented targeted Meta and Google Ads campaigns: We created customized ad campaigns on Meta and Google, focusing on reaching users at different stages of their journey, which resulted in a significant reduction in customer acquisition costs.
- Built a retention funnel for enhanced user engagement: We developed a retention funnel that re-engaged users after acquisition, contributing to a 60% boost in revenue by encouraging further interaction with Kaakateeya’s services.
- Implemented attribution for better campaign analysis: We set up attribution models to accurately track and analyze the performance of different campaigns, providing valuable insights that informed future strategies and optimization.
- Enhanced user retention with personalized messaging: We used targeted messaging and offers to keep users engaged, leading to a 20% increase in retention and a 40% increase in average revenue per user.
Ready To Take The Next Step?
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