Thinkright Case Study
Thinkright, a meditation and yoga app, partnered with us in 2023 to improve customer acquisition, retention, and overall user engagement. By running targeted campaigns on both Meta and Google, we were able to deliver substantial improvements in key performance metrics, ultimately driving increased user growth and revenue. Our strategy focused on understanding user behavior and optimizing campaigns to maximize both acquisition and retention.
The Challenge
To lower customer acquisition costs, increase user retention, boost average revenue per user, and encourage repeat subscriptions.
Our Results
22%
decrease in customer acquisition cost
25%
increase in user retention rate
30%
increase in average revenue per user
25%
increase in repeat subscription rate
How We Did It
We ensured that Thinkright’s Meta and Google campaigns were optimized to attract and retain their target audience through the following strategies:
- Implemented cross-channel advertising on Meta and Google: We created a comprehensive strategy across Meta and Google to effectively target new users, ensuring a strong presence across both platforms and attracting users at different stages of their journey.
- Optimized ad creatives for higher engagement: By experimenting with various ad formats and messages, we identified the best-performing creatives that resonated with Thinkright’s audience, resulting in increased user acquisition and retention.
- Enhanced retention through personalized campaigns: We implemented personalized messaging and offers to keep users engaged with the app, contributing to a significant increase in retention and repeat subscription rates.
- Increased average revenue per user via targeted promotions: We utilized targeted offers and promotions to encourage users to upgrade or purchase additional content, leading to a 30% increase in average revenue per user.
Ready To Take The Next Step?
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